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Anthropology
P005 → KEH Camera
Rebranding a 40+ year old camera e-commerce company
KEH Camera has been a go-to source of cameras and camera knowledge for the photography community for decades. Although well-known for their service, fair prices, and selection, after consecutive ownership changes and the broad adoption of e-commerce, the KEH brand felt stale and inauthentic.
After industry & competitive research, internal & customer interviews, and workshops, we created a robust brand strategy that reimagined their vision, mission, values, personality, messaging, and more.
We partnered with the KEH team to embolden their company’s future and north star – a singular path and focus forward.
Agency: Goods & Services
Services
Brand Positioning
Brand North Star
Messaging Strategy
Brand Extensions