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©2024
Department of
Anthropology
P003 → Staat
Co-Founding an eng management intelligence software
During our first startup, Partnr, we ran into a number of problems with engineering velocity (and really the lack thereof). Despite having the core tools (JIRA, Github, Slack, stand-ups) we were still not making the progress we needed to make, and losing invaluable time and money in the process.
In a total pivot, we decided to break into the dev ops and engineering analytics world and to solve this problem with our outside perspective.
tldr; We successfully got to a term sheet with a $6,000,000 company valuation
I led product strategy to launch Staat’s beta to a 500-person waitlist, shipping dozens of core features, including GitHub and JIRA API integrations, dashboard capabilities, and customization features. I managed all user research and customer support to improve product usability and increase retention. I served as cross-functional product owner, collaborating with design and development teams to ensure efficient product delivery. I owned product marketing efforts in creating user-focused content, including launching a podcast, leading partnerships, and creating sales enablement assets to help educate and inspire existing and prospective users.
Services
Beta Launch
Wait List Creation
Feature Identification
User Research
Product Marketing
Content Marketing
Sales Enablement