Select Projects

  1. Goji
  2. CopyFoundry
  3. Staat
  4. J.P. Morgan Chase
  5. KEH Camera
  6. Gük
  7. Atlanta Hawks


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©2024
Department of
Anthropology

P001 → Goji

Building a brand and product from the ground up

A private equity firm approached Thought Factory with a nothing more than a sketch and a vision. 
They wanted to build a company that brought transparency and fairness to the mobile phone plan industry. I worked with the brilliant Thought Factory team as the Head of Strategy to build the brand and product from idea on a napkin to a real business and brand.

While it was an incredible ride, it wasn’t without its bumps. After successfully concepting the product MVP, completing a 1000+ quantitative survey, and finalizing the visual identify system, we hit a legal snag and had to rename the entire company. 

Using the work we’d done as a foundation, we got to rename the company and redesign the identity based on the new name. 

Enter Goji. 

Agency: Thought Factory

Services
Brand Strategy
Product Strategy
Customer Experience Strategy
MVP Design
User Research
Quantitative Research Naming
Naming Testing
Visual Identity
Product Design
GTM Brand Design


From: Early Brand Strategy and Product MVP Definition






To: A Completed Brand