David Kyle Choe

Founder / Strategist

Hello! I'm David, co-founder of Staat and partner at Thought Factory.

© David Kyle Choe. All rights reserved.


I've spent the last 7+ years building digital products, campaigns, and brands for consumer startups, B2B giants, and household names. Most recently:
JP Morgan Asset Management
KEH Cameras

Currently, I am building Staat and Thought Factory from the ground up. In the process, I've learned how to materialize strategy to bring about real momentum. This means customers, energy, and growth.

If you are in need of any of the following consulting services or a sojumate, please feel free to reach out:

-Brand Strategy Development
-Consumer Research
-Growth Marketing
-Messaging Strategy
-Campaign Strategy
-Sales Enablement/Process Development


I was born in Hawaii, raised in Atlanta, and currently live in the Pacific Northwest. I have a degree in Anthropology and surprisingly enough, use my degree every single day.

My most useful skill is asking good, often embarrassing questions.

I am the host of two podcasts, Technically Human and The Upstream Podcast – both of which center around the most human elements of business and technology.

I am the husband of a badass woman named Angela, the father of a slightly overweight Chiweenie named Milo, and the son of the most incredible parents.

I've lost about 60 pounds and am aiming to lose 100. Unfortunately, I am also incredibly fond of great espresso, stinky wine, spicy food, and soju which makes the above very difficult.


I, like you, was tired of brand strategies and messaging platforms being imprisoned in PowerPoints. I help my own company and select clients bring it all to life.

I swim upstream and dive into the details – helping you catalyze your brand's energy to see actual results.

Thank you

Thanks for reaching out! I'll be in touch in no less than a week and no more than a few minutes because I love getting emails.